Our Brand Story

Brand Position

IIIF150 is an outdoor brand which aspires to wildness and freedom.
We expect to create a new way of life, linking the user’s mind and the outside world with our products.

Development

IIIF150 PHILOSOPHY

Ultra Thin Rugged Phone

All IIIF150 rugged phones are progressively thin at their level, including the Air Series, B Series, and R Series. Among them, the Air2 Ultra stands out as the thinnest rugged phone on the market, measuring just 8.55mm in thickness. We prioritize both portability and durability to suit everyday use and travel adventures.

Why Ultra Thin

Every being aspires for freedom, calling us for less burdens and limits. In outdoor activities,

weather on trail is not predictable. Rain, wind, and low temperatures often
diminish the enjoyment and comfort of our experiences.
Our lightweight, ultra-thin rugged phones keep you connected without adding unnecessary burden.

Everything Rugged, Ultra Thin Look

IIIF150 in MWC Barcelona 2024

Right at the center of Barcelona’s cutting-edge Fira Gran Via exhibition center,
IIIF150 has installed a close-to-nature booth showcasing the new ultra thin look in rugged mobile industrial.
Our slogan is “Keep Wild”. We believe everyone deserves fresh air in wild nature.